Create Config

Edit	Name	Description	Configiration Type	Type

Building Materials

There’s a lot to be said for curb appeal. Color is often the first thing we notice about a building, setting the tone and creating a lasting impression. It can create a sense of unity and flow within a building, or highlight specific elements and create visual interest. Color is closely associated with mood and atmosphere. Close your eyes and think of a barn: did you picture a red one? (Of course you did.)

In the building industry, color goes beyond mere aesthetics, playing an important role in many key areas, including:

Front of two story house at dusk with indoor and outdoor lights turned on

Temperature regulation: Lighter colors reflect sunlight, keeping buildings cooler in hot climates. Darker colors absorb heat, making them ideal for cold environments.
Safety and visibility: Bright colors like yellow and orange highlight safety hazards or emergency exits, while reflective paints enhance visibility in low-light conditions.
Durability and protection: Certain pigments and coatings offer UV protection, weather resistance, and anti-fading properties, extending the lifespan of building materials.
Sustainability and the environment: The environmental impact of building materials extends to their color. Opting for low-VOC paints, recycled materials, and natural pigments can minimize environmental footprint.

Studies show that color significantly impacts how people perceive the quality, value, and functionality of building materials. Companies can choose colors that resonate with their target audience and influence their purchasing decisions. Eye-catching colors grab attention and make building materials stand out in marketing materials and showrooms.

Color trends in the building materials industry evolve over time, and keeping up with these trends can help companies market their products effectively.

When a tough surface calls for an even tougher raw material, we’ve got you covered. Badger Color Concentrates understands the performance demands when integrity and safety for these materials are critical.

Talk With An Expert