The color packaging market is a broad and diverse industry encompassing the design, production, and distribution of various packaging materials and products used to contain, protect, and transport goods. It caters to numerous needs across different sectors, from food and beverage to electronics and pharmaceuticals.

“Brown paper packages tied up with strings” may have you humming a familiar tune, but few products are packaged so simply nowadays. Marketers understand the psychological power of color in the eyes of the consumer and play to those strengths. In the packaging industry, color is more than just aesthetics; it’s a powerful tool that can make or break a product’s success. Color serves the following functions:

Group of different sized plastic bottles in varying colors from yellow, green and blue without labels

Attracts attention: On crowded shelves, the right color combination can make a product stand out and catch the eye of potential buyers. Vibrant hues or contrasting colors can create a visual impact that compels consumers to stop and take notice.
Influences emotions and perceptions: Different colors evoke different emotions and associations. Red is often associated with excitement and passion, blue with calmness and trust, and green with nature and health. By choosing the right colors, brands can subconsciously communicate desirable qualities to their target audience.
Creates brand identity: Consistent use of specific colors builds brand recognition and loyalty, making it instantly recognizable and memorable. Think of the iconic red of Coca-Cola or the blue and yellow of IKEA: consumers immediately associate those color combinations with the brand.
Guides purchase decisions: Color can subconsciously influence how consumers perceive the value and quality of a product. For instance, gold or silver packaging might suggest luxury and premium quality, while pastel colors might be associated with natural and organic products.
Communicates product information: Color can be used to visually communicate key information about a product, such as its flavor, function, or target audience. For example, green might be used to signify organic or natural foods, while blue might be used for cleaning products.

Color Packaging molders and brand owners partner with Badger Color Concentrates to formulate advanced color solutions. We have experience developing and manufacturing concentrates for a wide variety of packaging applications.

Color trends in the packaging industry evolve over time, and keeping up with these trends can help companies market their products effectively.

When distinctive packaging color is vital and keeping color harmony across multiple polymers is essential, Badger Color Concentrates is here to help. Specific applications include:

Food & Beverage Packaging
Health & Beauty Packaging
Household Packaging
Industrial Packaging
Pharmaceutical Packaging